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BROCHURE
A pioneer of visually comfortable indirect lighting, Peerless sought to bring that same healthful well-being to the direct category. As the brand's Marketing Communications Director, I developed a multimedia outreach campaign encouraging customers to Shift Perceptions. Highlighted by a unique "upside-down" print ad, the campaign garnered SSL Magazine's 2012 Leadership Award for Best Marketing Campaign.
PRINT AD
WEB
DIGITAL ADS
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