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BROCHURE
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SHOWCASE

ARCHETYPE OUTDOOR

WEB + EMAIL

As Archetype's Creative Marketing Lead, I led the execution and delivery of semi-monthly campaigns promoting the agency's Extraordinary Lighting from All Around the World. Each campaign included an email blast, a web landing page, social media posts and — in the case of premier promotions like this one — inspirational "look books" and video shorts.

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SOCIAL + VIDEO
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PORTABLE + RECHARGEABLE

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POOLSIDE + PATIO

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FACADE + WALL

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IN-GROUND + UNDERWATER

ROLES

Creative Direction  |  Campaign Management  |  Graphic Design  |  Copywriting

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